ID Comms

DDB Sydney takes familiar beach stroll for VW Polo

This is a cheeky little ad from DDB Sydney for VW’s Polo – ‘It’s a Confidence Thing.’ Not just because of the unlikely-looking guy getting the girl but because it seems to borrow not a little from Wieden+Kennedy’s celebrated “Whatever’s Comfortable’ for Southern Comfort, with its strut along the beach.

Here’s Southern Comfort.

But it’s a situation nearly as old as mating I suppose (in your dreams perhaps) so it can hardly be copyrighted. It’s a nice Polo ad anyway.

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ddb sydney it's a confidence thing southern comfort vw polo

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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