DDB Sydney takes familiar beach stroll for VW Polo

This is a cheeky little ad from DDB Sydney for VW’s Polo – ‘It’s a Confidence Thing.’ Not just because of the unlikely-looking guy getting the girl but because it seems to borrow not a little from Wieden+Kennedy’s celebrated “Whatever’s Comfortable’ for Southern Comfort, with its strut along the beach.

Here’s Southern Comfort.

But it’s a situation nearly as old as mating I suppose (in your dreams perhaps) so it can hardly be copyrighted. It’s a nice Polo ad anyway.

Back to top button