Auction house Bonhams goes for type against images in debut campaign from Contagious London

Newby agency Contagious London, founded by top commercials director Paul Weiland, is best known for its TV work, for the likes of Kingsmill and Save The Children.

One of Contagious’ newer clients is auction house Bonhams, number three in the London market behind international giants Sotheby’s and Christie’s. The agency has decided to depart from its usual TV currency for a striking print campaign, breaking in the Financial Times this month to push Bonhams’ Contemporary Act Auction in London on October 16.

Not an image in sight but, for an FT audience, a suitable focus on art as an investment.

The ad was created by Richard Glendenning and designed by David Brady.

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