Havas-owned media agency Arena has won notonthehighstreet.com’s digital account in a pitch against M2M and the the7stars. Notonthehighstreet claims to be the UK’s largest independent online marketplace sourcing over 140,000 products from 4500 independent suppliers.
Arena will work alongside the brand to grow its customer base with a particular focus on men.
Fiona Wallin, head of digital marketing at notonthehighstreet says: “Throughout the pitching process we were hugely impressed by Arena’s clear grasp of our needs and our ambitions in this our next phase of expansion. We look forward to working closely with the team at Arena to realise our brand ambitions for our position across digital display advertising.”
Arena managing partner Ed Cox says: “notonthehighstreet.com is one of the UK’s most exciting and fastest growing e-commerce brands. We’re delighted to be brought on board to help them in their next phase of growth.”
M2M will continue to be notonthehighstreet’s retained strategic media planning and buying agency.