Translation makes school cool for American Eagle

‘Back to school’ is becoming another big season for retailers on both sides of the Atlantic (maybe other places too). You get the feeling most ads these days are triggered by some event, rather than the desire to produce a good old bit of brand building.

‘School’ in the US can mean a bit older than other places but, even so, Translation has produced a cool ad for outfitter American Eagle, plugging its vast range of shapes and sizes.

And cool school, presumably, has to be a good thing.

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