Specsavers shows you can have decent DIY advertising – with a good director

UK optician chain Specsavers has been amusing us for some years now with its ‘Should’ve gone to Specsavers’ campaign outlining the perils of myopia, created in-house.

But it still helps if you have a good director on the case and Ben Whitehouse of Agile Films has carved out quite a niche in the market for his very British comedy efforts.

Here’s one of the latest, an idents campaign for Specsavers’ sponsorship of films on Channel 4.

Wonder how many agencies have importuned Specsavers only to be politely shown the door?

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