Droga5 ‘supports greatness’ for new client Jockey

It’s good to see Droga5 with mojo rediscovered and here’s a typically droll effort for new client Jockey, purveyor of men’s undergarments since – a long time ago clearly.

Past and present users include Babe Ruth, General George Patton and astronaut Buzz Aldrin, it seems, and here’s D5’s view of what would have happened if Buzz had been wearing the super-improved new version when he hit the moon (as I recall he didn’t actually get out of the spacecraft but never mind). ‘Supporting Greatness’ indeed.

It packs in a lot, as they say, in thirty seconds.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.