W+K agencies team up for global Citizen ‘brand movie’

You don’t necessarily associate Citizen with leaps forward in technology but that’s what Wieden+Kennedy Amsterdam and Tokyo are doing with this ‘brand movie,’ ‘Better Starts Now,’ for the Japanese watch brand.

Citizen is opening a flagship New York store in November and you can expect to see the brand movie tinkling away in screens around the new store and lots of other places besides.

You can’t escape all-conquering video these days, wherever you are.

It’s also, of course, cheaper than TV.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.