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Saatchi Sydney finds the ‘bad in dad’ for Toyota

Toyotas hardly set the pulses racing but Saatchi & Saatchi has done a manful over the years trying to make them interesting.

This latest effort, ‘Bad in Dad’ from Saatchi Sydney, is a good example. Dad, who’s unreasonably excited by his new Camry RZ, seems a bit of a weirdo actually.

Directed by Scott Pickett for Uber Content.

As ever these days it’s the music that really makes it. Don’t suppose they could use this one.

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