ID Comms

Intermarché triumphs with war on food waste

My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain.

I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become the British consumer’s BFF and be dubbed Sir David Lewis in double-quick time.

Unless some other chain latches on to the bleedin’ obvious first, of course.

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dave lewis inglorious fruits and vegetables Intermarché war on waste

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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