My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain.
I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become the British consumer’s BFF and be dubbed Sir David Lewis in double-quick time.
Unless some other chain latches on to the bleedin’ obvious first, of course.
