W+K packs a punch in Cannes Film, Brenner for NewsCred, an Englishman abroad, Droga and Hegarty

***We’re still waiting for the Film Lions from Cannes plus some other categories including Titanium (can never remember what that is) and Branded Content. I have a feeling that Volvo’s ‘Epic Splits,’ the Film GP favourite, might be confounded.

Some other hot favourites didn’t make it to the top of the pile either. Dentsu’s ‘Ayrton Senna’ for Honda won a few gongs but not as many as expected. Can’t for the life of me see why this Bell’s ad from South Africa wasn’t even shortlisted for Film. There’s lots of stuff in there that’s just there because it’s from a big agency.

It’s the best ad I’ve seen this year. Maybe they didn’t enter it. I also note that Wieden+Kennedy Portland seems to have the most shortlisted Film entries.


***Content marketing platform NewsCred has appointed former SAP VP of global marketing and content strategy, Michael Brenner (left), as its new head of strategy.

Brenner brings over 20 years of experience in marketing and sales to NewsCred, including seven years at global enterprise software provider SAP across three different roles.

Prior to SAP, Brenner co-founded Business2Community, a leading online social news site. Brenner has been recognised in Forbes’ Top 40 Social Media Marketers, and as ‘One of the Most Mentioned Marketers on Twitter.’

Brenner says: “The digital, social and mobile world has fundamentally changed the way we consume information and interact with brands. Promotional marketing tactics continue to become less effective as we all filter and ignore the content we don’t want or need.”

Brenner’s appointment follows NewsCred’s recent funding round in January, which raised £15m in investment. The company has raised close to £27m since it was founded in 2008. NewsCred also recently announced a partnership with Getty Images to allow brands to commission their own bespoke photography from events.***There seem to be some strange people wandering around Cannes. Who’s this bloke (left)? EM Forster? John Betjeman? Couldn’t be anyone from the newly-groovy Ogilvy & Mather could it?

***Here’s an interesting account in Adweek of a Cannes session today featuring David Droga and Sir John Hegarty (in good form it seems, despite a so far disappointing performance in the awards stakes from both agencies).

Among other things Droga talks about his deal with WME, which doesn’t seem to have produced too much as yet. But Hollywood talent agency WME bought the late Mark McCormack’s IMG sports marketing operation at the tail of last year so maybe there’s a plan here. If there is it will be devised by Silverlight, an American venture fund, which bankrolls WME.

***It’s been a music week at Cannes with Pharrell Williams’ ’24 Hours of Happy’ winning a Cyber Grand Prix and generally cheering everybody up (despite the football – come on Italy, you did it on purpose).

So, to close, here’s another fantastic tune from Canadian band Alvvays.

One Comment

  1. Maybe didn’t enter ‘The Reader’ because even a liquor company realizes that there’s a distinction between fiction and total fiction when they see it?

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