HelloFlo tampons throws a party for periods

This is verging on genius: a new film from HelloFlo – which describes itself as a ‘tampon subscription service’ – promoting (I was going to say plugging) its Period Starter Kit.

No agency involved as far as I can see and this would probably never have come out of an agency. The writer/directors were Jamie T. McCelland and Pete Marquis.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.