Coke extends crowd-sourced ‘AHH’ campaign

Coca-Cola’s ‘This is AHH’ digital-only campaign seems to has finally made it to an ad (see below).

It’s the soft drinks giant’s first crowd-sourced campaign – featuring 61 branded websites – and 400 ‘AHH’ submissions have been edited down as follows.

Quite difficult to make sticky, sugary drinks likeable these days but Coke seems to have succeeded here.

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