The various Clemenger BBDO agencies in Oz will be looking forward to a productive Cannes, no doubt, and the Adelaide branch has produced another winner in its ‘How Far Would You Go?’ campaign for snack client Fantastic Delites Curls.
Creative director Matt O’ Grady says that the interminable queues at airports were the inspiration for this latest exercise in torture: “It seems no matter what challenge we throw out there, be it mindlessly pressing a button on a vending machine 5000 times, or the indignity of dressing as a rodent and spinning a mouse wheel for five minutes, the punters always seem to come back for more. Maybe we’re not making them difficult enough?”
Fantastic Snacks CMO Adam Jackson says: “The videos have been an effective way of raising brand awareness, increasing brand engagement and driving consumer trial…having consumers go to any extreme to get their hands on your product is something we all dream of.”
Indeed so. Nowt so queer as folk, as they don’t say in Adelaide.