BuzzFeed produces high-scoring moggies for Purina

If you want a viral hit get a cat and a kitten with a baby chucked in for good measure.

BuzzFeed’s new online opus for Purina Friskies has racked up nearly 12m YouTube hits in a week, possibly leading owner Nestle to wonder why it bothers with all that advertising stuff.

And no agency required, it seems.

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