BETC Luxe strengthens line-up following account wins

BETC Paris has strengthened the line-up in its Luxe division, following three big wins this year – Piaget, Jil Sander fragrances and, most recently, clothing company Gant.

Brune Buonomano has joined BETC Luxe as deputy managing director, managing international clients and heading up new business. She moves from development and communications director Havas Paris. André Mazal joins from the main BETC agency as director of planning. Here they are with agency founder and managing director Claus Lindorff and creative director Safia Bouyahia (all looking very, well, Luxe – Mazal and Buonomano on right).
BETC Luxe Senior Team Photo

Lindorff (left, above) says: “BETC Luxe is facing important growth, expanding beyond France’s borders with an increasing number of non-French global clients. That’s why we’ve created a team based on senior international profiles, all from very different backgrounds but always linked to luxury and fashion.”

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