Joe Pytka wins top Cannes gong, Newman’s Own for Earned, planner Sadler wins for charity with Aurelio

***Unknown-5Legendary director Joe Pytka (left) is to be the fourth person to receive the “Lion of St Mark’ award, the Cannes adfest’s lifetime achievement award. The other recipients have been Dan Wieden, BBH’s Sir John Hegarty and TBWA Media Arts Lab’s Lee Clow.

Cannes is always finding new awards to award but this one, mercifully, doesn’t cost any money to enter because you can’t. If it’s going to be a regular thing then we’ll no doubt see some odd choices in years to come and ferocious lobbying behind the scenes. Sir Martin Sorrell anyone?

But Pytka has had a long and distinguished career, mostly confined to commercials.

Here’s Joe’s reel.

Great stuff. Not sure about the Gallo one though.

***Here’s another legend, alas no longer with us.

Actor Paul Newman’s Newman’s Own Foundation (funded by the revenues from his Newman’s Own salad dressings, has appointed the UK’s The Earned Agency to handle its business in the UK.

The Foundation is running a campaign featuring comedian Harry Hill to publicise its offer of grants worth $250,000 (£150,000) to UK charities helping children with life-limiting conditions.

Hill says: “I am thrilled to be involved with Newman’s Own Foundation this year. When I heard about the great work the charity does in the UK I wanted to get involved and help spread the word about the grants that UK charities can apply for. Aside from Paul Newman personally being a huge inspiration to me, Newman’s Own Foundation has inspired many others and helped countless charities through their continued charitable work.”

e2c33e6f-26b8-49f4-b7be-72bd5380281c***We’re on the side of the angels this morning. Matt Sadler, a former planner at Fallon and Euro RSCG, is the co-founder of the Two Fingers Brewing Company in London, created to raise funds to combat prostate cancer.

Now its Aurelio brand has won the top prize at the International Beer Awards in Italy. This was held in the Aurelio district of Rome, although we’re sure that’s not why it won.

Sadler says: “Four months ago we launched Aurelio in Tescos across the UK and began our mission to fight prostate cancer, one beer at a time. Now, we’re in Rome, in the district of Aurelio no less, and are humbled to have had our efforts recognised as leading the way in the world of beer. This is one small sip for man, one giant leap for mankind. I just hope I don’t smash the award on the way home.”

Better not – stick to the acqua minerale Matt.

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