Adam&Eve trips down memory lane for John Lewis 150th

UK retailer John Lewis is 150 years old this year, basking in the glory of being the nation’s favourite – in part due to a series of excellent ads from agency Adam&Eve/DDB.

So A&E is taking us on a brisk canter through the aforementioned period – cross-country runs in baggy shorts and improbable mini-skirts being among the indelible images – to make the point that the venerable store group is always changing (without frightening the horses) just as we do.

No heartstrings this time though. Nice music.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.