W+K London tops Visible Measures’ kings of cute poll

Video monitor Visible Measures has produced another of its most popular virals list, this time for ‘cute’ ads from the UK, in time for that festival of cuteness, Easter.

And the kings of cute appear to be Wieden+Kennedy, for Three and Cravendale.

Actually the list could (mostly) be ‘best use of cats.’

We can only take so much cute, so here’s the top five.

1 Three ‘Dance Pony Dance’ Wieden+Kennedy 12.8m


2 Cravendale ‘Cats With Thumbs’ W+K 8.9m


3 IKEA ‘Herding Cats’ Mother 8.3m


4 Three ‘Sing Kitty’ W+K 5.9m


5 02 ‘Be More Dog’ VCCP 5.5m

Then there’s McVitie’s ‘Sweeet’ from Grey 2.9m; Ibis ‘Snuggling Bunnies’ BETC London 2m, Britvic French Spring Water ‘Clever Hamster’ CHI & Parners 2m, Freeview ‘Cat and Budgie’ Leo Burnett 1.2m and Comparethemarket ‘Baby Oleg’ VCCP 397,000.


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