Saatchi London drives the joy of Toyota hybrids

Can driving a Toyota hybrid make you feel relaxed and human again? Well according to these ‘real’ Romans it can and there’s a Prof on hand to prove it.

I’m not sure I believe all this but it’s an ingenious campaign from Saatchi & Saatchi London (and a Lovemark too!).

Mind you, don’t all Toyota cars get recalls these days? Better enjoy it while it lasts.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.