ID Comms

OgilvyOne shows BA what it’s going to be missing

OgilvyOne recently lost a big chunk of its BA business to BBH (it’s keeping something or other, I think) so it’s busily reminding the world of some of its (current) good work.

And here’s a charming number showing BA at its most cuddly-wuddly – in a joint effort with Tourism Australia

All it needs is Willie Walsh in a Santa costume and it’s a full house.

On the BA/BBH front it will be interesting to see if all the work (CRM and direct marketing and, no doubt, other bits besides) stays at BBH over the long term. Clients are very keen on these ‘you handle everything’ deals and then revert to form with their own pet agencies.

You May Also Like

bbh british airways featured ogilvyone tourism australia

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.