Scottish Police Federation campaign tries recruitment the hard way – would you take a job like this?

The Met Police in London, and their trade union equivalent the Police Federation of England and Wales, haven’t enjoyed a good press recently with wearying examples of self-interested investigations and even widespread corruption.

Which may have been on the mind of the Scottish Police Federation when it commissioned this online recruitment campaign from agency Tinker Taylor and Brain Candy Films. Recruitment?

Brilliant stuff though – and it makes you grateful for the honest police officers doing a job out of the headlines.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.