Saatchi Italy produces tour de force for Down Syndrome

Saatchi & Saatchi is supporting Down Syndrome charity CourDown for the third year with a campaign from Saatchi Italy culminating on World Down Syndrome Day on March 21.

This year’s campaign was inspired by an email from a pregnant woman who was expecting a Down Syndrome child, wondering what kind of life her child could expect (and herself, of course). So Saatchi enlisted some Down Syndrome children to tell her in this campaign ‘Dear Future Mom’ (moms are big this year).

The copywriter was creative director Luca Lorenzini and the art director Luca Pannese. The film was directed by Luca Lucini for The Family Film.

Saatchi has won lots of gongs for this client including 11 Lions at the last two Cannes festivals – quite rightly.

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