LG’s online ad for G Flex isn’t gross-out – just gross

We’ve had some very good ads so far this year – Bell’s ‘The Reader’ from South Africa is my favourite so far – but, boy, have we had some stinkers too.

This online effort by SuperHeroes in Amsterdam for LG’s G Flex phone is about as bad as advertising gets, without showing a puppy being hanged, drawn and quartered by, say, Dawn French.

Is it the influence of Hollywood ‘gross-out’ comedies?

SuperHeroes describes itself as a ‘creative digital agency.’ A disturbingly large number of the digerati just don’t get advertising do they? Or taste or humour….

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.