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France’s Pain Surprises agency produces a truly smelly ad for… Burlington socks!

Anyone can make an ad these days – all they need to do is persuade some dumb client that they are masters of ‘content.’

Well Pain Surprises seems to be an agency in France and it’s produced this staggeringly awful effort, ‘Euthanice Me,’ for Burlington socks (go on, of course you’ve heard of them).

We’ve seen some truly horrible ads so far this year, most recently from a ghastly e-cigarette brand and the ever-reliable Paddy Power. But this one…bring back Madame Guillotine.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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