Nothing riles a lot of Americans more than Obamacare, the quite modest healthcare proposals (by European standards anyway) that Barack Obama has made his key policy.
It’s blamed (even before it’s happened) for slowing the US economy and much else besides. Worse than guns, some would have you believe.
So pro-policy campaigners have enlisted Droga5 to help and the agency, in turn, has recruited various ‘moms’ of famous sons. Is there a big US campaign this year without moms?
Will this do the job? Well politics in the US is about signing up your supporters rather than appealing to the other side so – it does.