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New Mother campaign lights up IKEA

Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA.

The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from 2015. Finding the appropriate light bulbs for the MAA stately home is a compete nightmare; akin to picking the winner of the Grand National.

Still, at least we won’t have to go to IKEA.

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