Ad proof that Coke Light softens the brain?

Many philosophers and neuroscientists (and people with an inclination to both) have speculated recently that the world’s collective brain is softening, instancing the rise of social media and so on.

But conclusive proof is hard to find.

However this new campaign for Coke Light from New York’s Johannes Leonardo has been viewed by 4.6m people on YouTube.

Game over, really.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.