BUPA launches Chad Strider global digital campaign

Health business BUPA is launching a new ‘Ground Miles’ walking app with the World Heart Federation and it’s produced this online film by London agency Hometown featuring one Chad Strider to try to amuse and engage the sedentary millions.

http://www.youtube.com/watch?v=kmtQ1PIhdfA

Well it is indeed a ‘mockumentary’ and quite funny in places but it’s all a bit raucous. Will many people sit through three and a half minutes?

Even with longish online films there’s the temptation to cram too much in. That’s what you do in commercials chaps.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.