BUPA launches Chad Strider global digital campaign

Health business BUPA is launching a new ‘Ground Miles’ walking app with the World Heart Federation and it’s produced this online film by London agency Hometown featuring one Chad Strider to try to amuse and engage the sedentary millions.

Well it is indeed a ‘mockumentary’ and quite funny in places but it’s all a bit raucous. Will many people sit through three and a half minutes?

Even with longish online films there’s the temptation to cram too much in. That’s what you do in commercials chaps.

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