Droga5 seems to have become the go-to agency for all things New York City.
The agency’s impending move to 120 Wall Street has been lauded by all and sundry, including Mayor Michael Bloomberg, and now the agency (led by an Australian David Droga, of course) has been named as the agency for New York City Football Club (NYCFC) to city’s first Major League Soccer (MLS) team.
NYFC, which is jointly owned by the UK’s Manchester City and the New York Yankees baseball team, makes its debut in the 2015 season although it still needs to find a permanent home.
NYCFC’s Chief Executive Officer Ferran Soriano said, “In Droga5 we have found the ideal partner to help us establish and grow New York City Football Club. They share both our passion for soccer and our belief in innovation and creativity. While they have a global perspective, they are also locally rooted in New York, ensuring proper understanding and communication with our fans in this great city.”
NYFC will be in competition for fans with the longer-established New York Cosmos who play in the North American Soccer League.
Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.