EE puts its Bacon to good use in battle with Oliver

By all accounts Hollywood actor Kevin Bacon has done a great job for EE, the rather more palatable current version of mobile retailer Everything Everywhere, and in this new online ad by Poke he takes on the emperor of self promotion, cook, entrepreneur and social policy maker Jamie Oliver.

Oliver seems to be trying to send himself up (hardly needed in truth) but it makes a contrast with the understated Bacon that works to the latter’s advantage. In return, as well as a large fee no doubt, Oliver gets a ginormous plug for his new YouTube channel Food Tube.

All very well done. Not sure how many times you could watch it though. I could only manage one and a half.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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