Orange returns to form with French Louvre ad

Telecoms companies are being forced, kicking and screaming, to cut their iniquitous roaming charges for travellers.

But you have to make the best of these things and Orange in France (why isn’t it called Everything Everywhere there as in the UK? Maybe because Orange is one of the great brand names and EE decidedly isn’t) is doing so with this perky campaign from Publicis Conseil/Marcel.

Why’s it so good? One reason surely is, that unlike most mobile network campaigns it’s actually telling us something we’re eager to hear.

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