Shuttle Discovery Rollback

CAPE CANAVERAL, FL – MAY 26: Space Shuttle Discovery sits on launch pad 39-B prior to being rolled back to the Vehicle Assembly Building to be de-mated from its external tank and solid rocket boosters so that a heater can be installed for the return to flight launch on May 26, 2005 in Cape Canaveral, Florida. The shuttle is scheduled to launch in July. (Photo by NASA/Handout/Getty Images)

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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