Kellogg’s Special K has been one of those wonderful brands that surf over all the rubbish talked about healthy diets (last year if you drank a glass of wine while pregnant you’d both be dead, this year it’s OK again).
A model-like lady in a red dress and red shoes did the trick.
This is obviously complete crap – but it worked.
Now, after being hammered by the food police for too much sugar, salt and red dresses, Kellogg’s has reformulated Special K so it’s more like a ‘proper’ cereal – now containing rice, wheat and barley as opposed to aspirations – and the customers don’t like it.
It’s being discounted all over the place in the UK and my nearest and dearest (a broad church) don’t care much for it either.
I shall stick to my usual start-the-day regime of bacon sarnies, eggs any way and ham and cheese croissants (when I’m feeling healthy).