Miami agency Alma cleans up with new Glad Tent

US firm Glad makes ForceFlex trash bags and music festivals produce a lot of noise – and trash.

So Miami agency Alma had the bright idea of making tents to give away to festival-goers out of ForceFlex trash bags, provided they used them to clear up their trash and dispose of it afterwards.

Seemple. The art director was David Alvarez Rizo and the copywriters were Juan Cruz Vassallo, Enrique Beltran and David Santana Robaina.