DDB SF brings back Armor All the Viking

Does anyone polish cars themselves any more? Clearly they do otherwise US company Armor All wouldn’t exist and here’s the latest appearance from Armor All himself, a Viking who wreaks a fierce vengeance on Armor All users who don’t look after their cars. Which sounds a bit of a contradiction, but there you go.

Matt Smukler – Armor All – Respect (30) from Community Films on Vimeo.

Anyway it’s a funny spot from DDB San Francisco, directed by Matt Smukler for Community Films.