Nice to see that The Red Brick Road is still with us despite the loss of Tesco to Wieden+Kennedy and most, maybe all, of its founder owner/managers.
Its work for Magners (Irish) cider has always stayed on the right side of ‘Oirishness’ and this recent one with actor Francis McGee, ‘This is the Now,’ is another example of 2013’s trend towards quasi-existential nonsense but it’s delivered with a certain pizazz.
Anyway, he plays the interesting but slightly dodgy Irishman to perfection.