18 Feet & Rising squeezes a lot into a little in new Cuprinol TV campaign

In this era of long and longer ads cum online films, what on earth can you do in ten seconds?

Well London agency !8 Feet & Rising has produced this diverting little ad, ‘Whinging Chair,’ for AkzoNobel’s Cuprinol woodcare brand.

Which works because it follows hard on the heels of this slightly longer relaunch ad.

What’s this – a TV campaign?