If you’re in the ‘viral’ video promotion business, which Virool is, then the least you can do is create a video about yourself which goes viral.
Which is exactly what 2011 tech start-up Virool has done.
So far it’s had over 2.3m YouTube hits and loads of publicity. The company set up to handle big brands – which it does with the likes of Intel and Sony – but now also handles indie video warriors too, at budgets ranging from about $100.
One imagines its clients include quite a few agencies – on a ‘white label’ basis of course.