Saatchi paints the town black for Guinness

Here’s a teaser for Guinness’s new ad, ‘Paint The Town Black,’ for St Patrick’s Day (Sunday March 17).

Well it looks like fun, not to say mayhem.

I always love the bit on the end: ‘Drink Responsibly’ or whatever.

I’ve yet to see a booze campaign that manages to dramatise this.

It’s also interesting that this is from Saatchi & Saatchi, not AMV/BBDO, begetter of famous ads like Jonathan Glazer’s ‘Surfer.’

Saatchi is becoming quite good at butting in to other agencies’ long-term relationships; as it has with HSBC and WPP

Surely the world’s CMOs aren’t falling (finally) for Saatchi boss Kevin Roberts’ ‘Lovemarks?’

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.