18 Feet & Rising relaunches AkzoNobel’s Cuprinol as more than a lick of paint

Here another profitable use of thirty seconds, this time from Cuprinol (something you put on wood I believe) and agency 18 Feet & Rising, called ‘Whimpering Garden.’

We’ve said before that thirty second ads, the classic length until recently, had become a lost art but maybe it hasn’t.

The thing about these is that TV viewers actually like a chirpy thirty seconds and don’t mind too much if they don’t like it. None of that lurching for the remote control when Santander’s Rory McIlroy and Jenson Button hove into view.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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