Super Bowl 2013: Coke gets lost in the desert while Oreo keeps its powder dry

The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB.

Apart from info to the effect that it features a struggle between between people who like the crunch and those who like the cream in the little devils it looks like we might have to wait until Sunday.

W+K has unveiled this year’s opus for Coca-Cola which, as they all seem to these days, features a consumer competition: a vote for which of three teams (cowboys, showgirls, Mad Max-style ‘badlanders’) hunting a giant bottle of Coke in the desert should triumph.

Well come on guys, it’s not difficult is it?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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