More raunchy stuff (well it is cold outside) – here’s Lana Del Rey smouldering away (to some effect) for the new Jaguar F-Type sports car with a newly-minted tune Burning Desire.
It will also feature in Jaguar’s new F-Type sponsored film Desire, produced by Ridley Scott.
There’s so much hype around this car, the long-awaited successor to the 1960s E-Type, that it had better be good. A while ago Jaguar gave the Sunday Times a test drive, although the journo wasn’t actually allowed to drive it, a PR man did. How precious is that?
Still, at least you know the brand positioning – sexy innit?