Lana Del Rey injects some desire into the F-Type

More raunchy stuff (well it is cold outside) – here’s Lana Del Rey smouldering away (to some effect) for the new Jaguar F-Type sports car with a newly-minted tune Burning Desire.

It will also feature in Jaguar’s new F-Type sponsored film Desire, produced by Ridley Scott.

There’s so much hype around this car, the long-awaited successor to the 1960s E-Type, that it had better be good. A while ago Jaguar gave the Sunday Times a test drive, although the journo wasn’t actually allowed to drive it, a PR man did. How precious is that?

Still, at least you know the brand positioning – sexy innit?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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