Hyundai takes The Flaming Lips to the Super Bowl

Hyundai and in-house agency Innocean are making a jolly good attempt to dominate the Super Bowl – we’ve already seen its in-game spot and also one from Hyundai Canada.

Now it’s unveiled a ‘pre-kick’ spot for the Santa Fe SUV enlisting the aid of US rockers The Flaming Lips, the Oklahoma alternative psychedelic band (it says here).

The boys help an American family cause mayhem in their Santa Fe before sitting down to dinner before the game.

The ad, ‘EpicPlayDate’ features a new Lips track The Sun Blows Up Today, with 100,000 free downloads available on the Hyundai website (or maybe they’ve gone by now).

Anyway, all very enterprising, as we’ve come to expect from Innocean.

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