Beyonce stars as Marie Antoinette for O2

UK mobile company 02 is dishing out tickets for superstar Beyonce’s forthcoming world tour (under the guise of ‘Mrs Carter’ for some reason) and she’s performing at the 02 Arena strangely enough. What a good investment the aforementioned Arena was for 02.

So here’s the gal herself as a kind of Marie Antoinette with attitude, courtesy of a costume budget of about £100m, in a new ad from VCCP.

These celeb promotions are always tricky but VCCP has pulled this one off.

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