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Will any Super Bowl advertiser be brave enough to match Axe’s ‘wash your balls?’

I’ve just come across this funny viral from BBH New York back in 2010 – for Axe’s ‘Free Detailer,’ with which you wash your (sports) balls.

With the Super Bowl ad fest creeping up on us (if you read the American trade mags it’s all they write about) wouldn’t it be fun if someone ran a film like this?

But at two minutes and 45 seconds it would cost about $7m.

The ball cleaner is Jaime Pressley. No idea who the Brit girl is but she’s brilliant.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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