ID Comms

Wieden+Kennedy takes ‘mature’ approach to Wales

In these days of lengthy, some might say bloated, commercials can you sell a whole country (Principality actually but we’ll stay out of that one) in just thirty seconds?

Wieden+Kennedy London has a pretty good shot at it for Visit Wales, wisely targeting mature middle-aged types who want a bit of peace and quiet, natural beauty and culture. Well it’s hardly Ibiza is it?

Good to see that the Shoreditch-ites aren’t spending all their time fretting about Tesco.

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