Why W+K Amsterdam thinks booking.com is booking good for you

After a few years as top dog among go-ahead European creative agencies Wieden+Kennedy Amsterdam was rather eclipsed last year by some others, not least its London sibling.

Maybe it was that big account thing; its stuff for Heineken and its connection with the Bond mega-movie Skyfall was deftly handled but, somehow, failed to excite.

This new one isn’t going to give awards juries sleepless nights but it’s a good spin for an online hotel booking service, based on the simple proposition that booking.com rhymes with a rude word.

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About Angie Dean