We remarked the other day, apropos Coca-Cola, that clients were beating a path to Grey Advertising’s door.
But if you want to do that in Japan it’s tricky, the office is tucked away. One version has it that it takes a seven-minute walk, four minutes of skating and a two-minute horse ride from Ebisu station (left).
So the agency has produced an interactive game, Going Grey, making a benefit of its elusive HQ.
Maybe it’s a way of confounding ultimate boss Sir Martin Sorrell when he comes to look at the monthly figures.