Why going Grey (to the ad agency) is easier said than done in Japan

We remarked the other day, apropos Coca-Cola, that clients were beating a path to Grey Advertising’s door.

But if you want to do that in Japan it’s tricky, the office is tucked away. One version has it that it takes a seven-minute walk, four minutes of skating and a two-minute horse ride from Ebisu station (left).

So the agency has produced an interactive game, Going Grey, making a benefit of its elusive HQ.

Maybe it’s a way of confounding ultimate boss Sir Martin Sorrell when he comes to look at the monthly figures.

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