Been wondering what, if anything, to say about shamed former US cycling champ Lance Armstrong: only an idiot (such as the odd libel juror) would have assumed he wasn’t taking drugs or worse given the period in which he won seven Tours de France (anyone without the benefit of ‘medication’ would surely have been a bit tired).
And there’s always a degree of schadenfreude when another of Nike’s battery of expensively-sponsored stars comes a cropper. Wasn’t it great when Rory McIlroy and Tiger Woods both failed to make the cut in some golf tournament in the desert last week? McIlroy even ditched his Nike putter after the first round (to no avail). That’s what you get for £85m lads.
I guess Nike’s expensive new ad campaign featuring the two will be parked in the nearest bunker while Nike executives drown their sorrows at the 19th hole. Or, knowing them, go out for a run.
Anyway, back to cheatin’ Lance. Unsurprisingly the Twittersphere went bonkers when he fessed up to Oprah Whinfrey, mostly in the US (obviously) but also Australia. The UK, home of that knight of the road Sir Bradley Wiggins, was less obsessed, with 62,000 or so Tweets. In all there were 1.9m.
Social media research firm Repucom has monitored all this stuff. “What we saw in the results, which was very interesting from the point of view of the Lance Armstrong brand, was the sheer lack of sympathy out there,” says Repucom UK and Ireland managing director Charlie Dundas. “From the analysis of the tonality of the discussion around the Oprah Winfrey interview, we could see the level of disappointment and anger was overwhelming. It’s clear the global public are far from ready to forgive Mr Armstrong.”