Watch out Eric Newnham and Talon – Posterscope is plotting your downfall!

This video has surfaced on YouTube purporting to describe the reaction of Dentsu-owned Postercope to Talon’s win of OMG’s humungous UK outdoor buying business – £150m or so.

Dentsu bought media-buying independent Aegis for £3.2m last year and Posterscope, its outdoor buying business which has carved up the global market with WPP’s Kinetic over the past decade, accounts for a very large chunk of its profits.

So Eric Newnham butting in (Newnham used to be global CEO of Kinetic) with his new venture Talon is the last thing Aegis/Dentsu or Kinetic owner WPP needs.

It’s done in a take on the great movie Downfall, showing the last days of Adolf Hitler.

Adolf did, indeed, fall down. But mind your back Eric.

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advertising aegis dentsu Eric Newnham kinetic posterscope talon WPP

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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